DKT International, Sierra Leone, a social marketing organization, on February 14 joined others across the globe to commemorate International Condoms Day by distributing condoms across Freetown and beyond, as a way of preventing sexually transmitted diseases.
February 14th was set aside as International Condoms Day and the essence of the day’s celebration is to enhance visibility of the triple protection that condoms provide as an inexpensive and highly effective tool to prevent transmission of HIV, sexually transmitted infections (STIs) and unplanned pregnancy.
Condoms are a form of contraception available for both male and female. It is a very fine sheath made of rubber or plastics and it is designed to prevent one from sexually transmitted infections.
The theme for this year’s celebration in Sierra Leone is JUST USE IT!
As part of the activities lined up to mark the International Condom Day, DKT International – a social marketing organization embarked on the activation of Fiesta Premium condoms by giving free samples to passengers and members of the public.
The activity was in line with the organization’s partnership with the Ministry of Health to increase the use of modern contraceptive methods and reduce the prevalence of HIV, STIs and unwanted pregnancies, especially among the young population.
“The rate of condom use in Sierra Leone is 23% for males. This shows that a lot of work needs to be done to tackle the myths and misconception surrounding the use of condoms. Cultural barriers also exist and it limits access to condoms despite their important role in public health. For example, people are shy to request for condoms in pharmacies, medicine stores and supermarkets for fear of being judged,”said Odeja Olusola,Group Managing Director,DKT International.
He said activations helps to educate members of the public on the advantages of condoms in providing triple protection.
“They are also told where to get condoms either free at health centres or DICs. Social marketing organizations like DKT work with pharmacies, medicine stores and supermarkets to ensure continuous access of subsidized condoms while commercial organizations also promote their brands through the same channels,” he said.
